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Nintendo’s rise from playing cards to video game goliath

15
May
2014

Over at Grantland, Blake J. Harris writes a fascinating account of Nintendos metamorphosis from playing card company to digital entertainment juggernaut. Among other things, the article delineates Nintendos efforts at breaking into the American video games market, its legal battle with a Hollywood studio, and how the Japanese company circumnavigated the video game crash of 1983. It also examines the way key individuals contributed to Nintendos success, including Peter Mains role in marketing and Howard Phillips part in growing the Nintendo Power magazine.

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