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No, Microsoft doesn’t ‘need’ to make an Android phone

11
Feb
2014

We can’t count all the times that companies have been told that they “need” to make an Android phone even though there’s no evidence that switching to Android will magically revive sales. In fact, we know that Samsung has been the only company to regularly turn a profit selling Android devices as HTC, Motorola and many others have continuously struggled to make money on Android phones. Nonetheless, that hasn’t stopped writers and analysts from telling other companies that they ought to make Android phones even if it’s probably not in their best interests to do so. Microsoft has become the latest company to get the “Just make an Android phone!” pitch, as The Guardian’s Charles Arthur last week said that

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