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No one really cares about the Amazon Prime price increase

24
Jul
2014

When Amazon first announced the price increase from $79 to $99 for Prime memberships, everyone was up in arms. Looking back at the reaction of Amazon customers following the announcement, you might have thought we’d be in the middle of a worldwide boycott of Amazon Prime about now, but it appears that the fallout was much less eventful than many had predicted. On Wednesday, CIRP released a report which shows that even after the price increase, 95% of U.S. Prime members still indicate that they will either “probably” or “definitely” renew their membership when it runs out. “Amazon Prime enjoys solid loyalty,” said CIRP co-founder Josh Lowitz. “While renewal intent is not the same as actual renewal, our data on length of membership and lapsed membership generally confirms

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