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Nokia’s new Windows Phone strategy is guaranteed to confuse everyone

26
Feb
2014

How is Nokia going to explain the differences between its Asha feature phone application system, the Windows Phone 8 app system and the new Asha/Windows/Android app system to consumers in emerging markets? How many people comprehend the jungle of software choices that Nokia has now created for models aimed at entry-level buyers — people who in many cases have never owned a smartphone? It would be hard to construct a series of events and decisions that is more certain to doom a mobile operating system to irrelevance than what Windows Phone’s biggest champion has delivered. The decision to introduce Android apps into Nokia’s budget smartphones is only the latest incomprehensible move. The key problem here is that Microsoft and its

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