Today marks the launch of the Hour of Code, a massive publicity campaign to promote computer science education in schools across the globe. As the Wall Street Journal reports, the approximately $1 million campaign was launched by Code.org, a nonprofit organization that has so far raised $10 million from supporters like Mark Zuckerberg, Bill Gates, and major technology companies. More than 33,000 schools in 166 countries will dedicate at least one hour this week to computer science education as part of Code.orgs initiative, which is timed to coincide with this years Computer Science Education Week. The effort has earned endorsements from tech companies, celebrities, and politicians, including both President Barack Obama and House Majority Leader Eric Cantor (R – VA), who each released video statements urging students to participate.