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Oculus Rift at Sundance: games are just the beginning


Sundance describes the New Frontier portion of its annual film festival as a creative space for multimedia performances, transmedia experiences, and other interactive art forms. Oculus had come to Sundance. Since its Kickstarter debut, much of the public focus on the Oculus Rift VR headset has been on its potential as a gaming device. The uses there are obvious, but talking to Nate Mitchell, Oculus’ VP of product, it’s clear the company sees the Rift having much broader applications in everything from immersive experiences to narrative storytelling.

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