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Oh no: Google wants to put ads on our thermostats, refrigerators and other appliances

22
May
2014

We’ve said in the past that we’re willing to put up with some of Google’s shadier antics mostly because its services are so useful. However, a new filing with the Securities and Exchange Commission shows that Google has a new plan that could put our tolerance to the ultimate test. Per The Wall Street Journal, Google revealed in a letter to the SEC sent late last year that it has plans to serve users advertisements on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” This puts Google’s acquisition of Nest into a whole different context — while Nest has pledged that Google won’t be allowed to snoop on you through your thermostat, that doesn’t mean that it

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