You dont need to like OK Gos brand of alternative rock to appreciate their off-beat yet ingenious music videos. Their initial taste of stardom came after rehearsal footage for A Million Ways was published on YouTube. Nonetheless, it wasnt until the release of Here It Goes Again that OK Go truly became a viral phenomenon. Featuring an intricate dance routine performed on eight treadmills, the music video was eventually named Most Creative Video by YouTube in 2006 and Best Short Form Music Video during the Grammy Awards in 2007.
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