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One big reason for the Beats deal: ‘Apple is afraid’

09
May
2014

Apple’s $3.2 billion acquisition of Beats has been mostly panned by analysts so far and even high-profile Apple fans are having a hard time making sense of it. @SammyWalrusIV, a well-known Apple fan and analyst mostly communicates anonymously through his Twitter account, has written a post over at AAPL Orchard explaining that one reason Apple decided to shell out so much money is that it is flat-out scared of losing its clout in the music business. “Apple is afraid,” he writes. “I suspect Apple feels threatened as its mind share for music is declining. The iPod died on behalf of its older sibling, the iPhone, and following its death, the grip Apple had on music has started to slip. Think of

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