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One chart shows Google’s awesome power to kill your website’s traffic

01
Jan
2014

If you want an illustration of just how powerful Google is, you need look no further than the search giant’s impact on Rap Genius, the hip-hop lyrics website that Google recently accused of trying to game its search engine optimization (SEO) system. Tech Rampage has posted a chart from Quantcast showing what happened to Rap Genius’s traffic in the days after Google decided to punish it for its alleged misdeeds… and it’s not pretty. As you can see, Rap Genius’s traffic plummeted from the 1.5 million unique users range all the way down to the 250,000 unique users range over the span of just a few days. In other words, Google has killed off around 80% of Rap Genius’s traffic

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