According to data from the Federal Communications Commission, about one-third of households in the United States have no choice when it comes to home broadband service. In other words, if they want reasonably fast home Internet service and they live in an area with access to wireline broadband, there is only one company they can pay. Another 37% of American households have a choice between just two Internet service providers for home broadband, which is defined by the FCC as Internet service with download speeds of just 4Mbps or more. Why is the current state of home Internet service such a mess for consumers? One of the biggest reasons is so obvious that you might not have even considered it.