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By Brian Leonal SINGAPORE (Reuters) – It was while hunting for monsters in a virtual cave that Bend Henmoko Madio met his community and realized why companies are adapting online video games to suit the different languages, tastes and mobile devices in Southeast Asia. Localization makes it easier to form a community … After all, it is easier to communicate with fellow countrymen. Localization is gaining ground in Southeast Asia, where 85 million players spent $661 million last year on online games, research firm Niko Partners says. The growth has been quite staggering, said David Ng, chief executive of Singapore-based gaming company Gumi Asia Pte Ltd. That is whats fuelling the localization business because more and more people are starting to realize its worthwhile. Gumi Asia, a unit of Japans Gumi Inc, creates in-house games and also publishes those of its parent, with teams working on localization for Southeast Asia.