Global e-commerce sales of packaged goods will hit $53 billion by 2016 to take 5.2 percent of total turnover, up from 3.7 percent now, as shoppers increasingly go online to buy items from breakfast cereals to cosmetics, a study showed. The report published by market research firm Kantar Worldpanel on Monday predicted that online sales of fast-moving consumer goods (FMCG) excluding fresh produce would rise 47 percent by 2016 from a current $36 billion. Kantar Worldpanel said South Korea would continue in its lead position for online FMCG sales, increasing e-commerce’s share of the market to 13.8 percent by 2016 from 10.2 percent now, while growth would also be strong in Taiwan and China. It expects France to surpass Europe’s e-commerce trailblazer Britain due to the popularity of in-store collection facilities for goods ordered online, with online sales of packaged goods rising to 6.1 percent by 2016 from 3.9 percent now, growing more slowly in Britain to 5.5 percent from 4.9 percent.
Online sales of packaged goods to jump to $53 billion by 2016
16
Jun
2014
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