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Paid apps gone free: List One for iPhone offers a unique twist on lists

04
Jun
2014

Apple CEO Tim Cook announced during his recent WWDC 2014 keynote presentation that his company’s App Store is now home to more than 1.2 million apps. By our estimation, approximately 1.19 million of them are list apps. Ok, perhaps the actual figure isn’t quite that high, but list apps need to offer users a unique feature set in order to separate themselves from the crowd. Many apps look to do that by dumping in tons of features that might ultimately overwhelm the user and cause confusion. List One takes a different approach: It keeps functionality simple and straightforward, but allows users to customize the look and feel of their lists. Instead of stuffing in dozens of different features, many of which might

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