The Latest in IT Security

PayPal burnishes brand image as mobile use surges

30
Apr
2014

By Deepa Seetharaman SAN FRANCISCO (Reuters) – The online payment company PayPal is getting a shiny new look and its first-ever global marketing push as parent eBay Inc tries to wrest attention away from the growing number of rivals piling into the mobile payments market. The brand overhaul unveiled on Wednesday includes a more vibrant, simple logo designed to suit mobile phones and wearable devices like wristbands and PayPals first-ever television ads in the U.S. market. The move comes as PayPal, the dominant online payment processor, shifts its focus toward mobile phones and the fast-growing market to enable consumers to pay for physical goods and services with their smartphones. If you look at us visually online, we look very similar to financial service companies, said Christina Smedley, vice president of global brand and communications at PayPal.

Tags:  
Comments are closed.

Categories

THURSDAY, OCTOBER 17, 2019
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments

Social Networks