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Phil Schiller in Samsung retrial: making a smaller iPad ‘wasn’t about the competition’


In front of a courtroom jury this morning, Apple marketing chief Phil Schiller claimed that Samsungs patent infringement has weakened the view that the world has for Apple. By copying the companys marquee iPhone and iPad products, Samsung has effectively diluted Apples brand, Schiller argued. Thats made it difficult for Cupertinos products to stand out, in turn leading consumers to question our innovation and design skills in a way that people never used to, Schiller said. As this [infringement] has been occurring, its harder for us to get new customers and bring them into our ecosystem. Schiller recalled the first time he saw a Galaxy smartphone, saying, It looked exactly like the iPhone, so much so that people might confuse it. The familiar testimony came during a retrial for damages in Apple’s patent infringement suit against Samsung.

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SUNDAY, JULY 12, 2020

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