The new feature might be called Conversations but dont expect to be able to use it to discuss the current economic climate, the state of team sports or even what was on television last night. Anyone who uses Pinterest will know that its a social network that brings users together around a shared interest or project and that all interaction on the site is channeled towards those interests. The site doesnt want to be a place where friends simply hang out and chat in general — there are already plenty of options available, from Facebook and WhatsApp to Line and Google Hangouts — for simple social interaction. Pinterest is all about a shared interest or taste and Conversations has been designed specifically as a new way of keeping the discussion around those interests going and keeping it on topic, and of course, keeping it within Pinterest.
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