Leica is no stranger to putting out expensive limited edition cameras, but its latest is likely to turn more than a few heads. The Leica C — itself essentially a rebranded Panasonic LF1 — has been emblazoned with two iconic and wildly incongruous brands: Hello Kitty and Playboy. It features a winking Hello Kitty with Playboy bunny ears holding a camera. The camera is on sale now at French retailer Colette, alongside a whole range of Hello Kitty x Playboy products including temporary tattoos and iPhone cases.
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