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Playboy and Hello Kitty come together in an unholy Leica union

06
Mar
2014

Leica is no stranger to putting out expensive limited edition cameras, but its latest is likely to turn more than a few heads. The Leica C — itself essentially a rebranded Panasonic LF1 — has been emblazoned with two iconic and wildly incongruous brands: Hello Kitty and Playboy. It features a winking Hello Kitty with Playboy bunny ears holding a camera. The camera is on sale now at French retailer Colette, alongside a whole range of Hello Kitty x Playboy products including temporary tattoos and iPhone cases.

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