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Pure borrows Pantone’s colors for a vibrant set of wireless speakers

06
Jan
2014

But from a small table, Pure managed to bring in a crowd of its own with nothing more than its new line of speakers. Though Pures big announcement is the US launch of a midsized speaker called the Jongo T4, its catchiest items on display were actually revisions of wireless speakers that its already had on the market. If youre a fan of its color selections, thats no accident: Pure specifically chose colors that have been singled out by Pantone as desirable, from Radiant Orchid — its color of the year for 2014 — to Dazzling Blue, the most popular color at New York Fashion Week. Its also introducing a series of neutral colors, also with selections identified by Pantone.

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