Qualcomm chief marketing officer Anand Chandrasekher thought eight-core chips were dumb, and called 64-bit processing a marketing gimmick last fall. After demoting Chandresekher for those comments last year, Qualcomm is now building the Snapdragon 615, an eight-core, 64-bit chip for mobile devices. They feature up to eight 64-bit ARM Cortex A53 cores, integrated LTE, and an Adreno 405 GPU hat Qualcomm compares to those more expensive Snapdragon 800 devices. More intriguingly, Qualcomm admits that those eight cores are a marketing gimmick for now.
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