And now, that’s how we’ve ended up with the Qualcomm Toq. The Toq is a rather bizarre proposition, because at $349 it costs more than twice as much as a Pebble that offers comparable functionality. Of course, Qualcomm would tell you this isnt really a typical consumer product: its more of a demonstration and reference design for Mirasol, the companys long-running pet project, a promising display technology with extremely low power draw that has been held back for years by cost and a tricky manufacturing process. It becomes even more readable in bright ambient light, which is why Qualcomm has occasionally marketed Mirasol as a compelling option for e-readers.
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