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QuizUp aims to go from fad to force with $22 million in funding


Plain Vanilla Games, the studio behind the wildly popular QuizUp, a trivia app for iPhone, announced today it has raised a $22 million series B round of venture capital funding. There is always a danger with games that people play them for a week or so, then get bored, discard them and move on to the shiny new thing, says Plain Vanilla CEO Thor Fridriksson. Plain Vanilla has three goals for its new funding. The first is to expand to additional platforms like Android and iPad, says Roelof Botha, the partner at Sequoia Capital who led this investment round.

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