Rap Genius is having a rough Christmas. After controversy surrounding their search-engine optimization techniques, changes within Google have sent the search results plummeting for the much-feted lyrics-annotation site. As of press time, RapGenius.com is on the fifth page of Google Search results for rap genius, with nearly half a dozen articles about this very controversy ranking higher. The controversy began with a post by Thiel fellow John Marbach, detailing Rap Geniuss little-known affiliate program.