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Rap Genius rebrands itself ‘Genius’ as part of mission to ‘annotate the world’

12
Jul
2014

Rap Genius is ditching the rap part of its name. Genius does for everything what Rap Genius did for rap, Ben Horowitz, an early Rap Genius investor, said in a statement today. Describing the internet as the greatest store of knowledge in human history, co-founders Tom Lehman and Ilan Zechory claim that people often gloss over the webs content without ever diving in. Thats where Genius and its annotations come in, apparently. We believe that an internet that is Genius-powered will help us all realize the richness and depth in every line of text. The company wants to see Genius morph into a verb used between friends in the same way Google did.

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