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Reality sinks in for Microsoft

15
Jul
2014

Here’s one thing that’s interesting about Satya Nadella’s Microsoft: It’s no longer insisting that it can keep partying like it’s 1999. While Microsoft under former CEO Steve Ballmer used to point to its dominance of the desktop market as its ultimate trump card to use against anyone who said Apple and Google posed a threat to its business, the company is now acknowledging the reality that it’s actually something of an underdog. Per GeekWire, Microsoft COO Kevin Turner said on Monday that Microsoft really does have to think like a challenger because the reality is that its Windows operating system is only on a tiny percentage of computing devices throughout the world. “The reality is the world’s shifted, the world’s

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