On Friday, Reddit made an announcement that it would be donating ten percent of its 2014 ad revenue to charity. According to a blog post by Reddit CEO Yishan Wong, Reddit will calculate its ad revenue at the end of the year, and then let Redditors nominate and vote on the non-profits they’d most like to support. Once the community has determined its top ten non-profits — and yes, Reddit reserves the right to ignore all suggestions from trolls, the post says — the site will distribute the funds proportionally among the winning charities, based on how many votes each one received. The plan is an indication that Reddit, which has never turned a profit, is coming closer to breaking even.
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