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Reddit boosts news capabilities in social media turf grab

16
Apr
2014

By Jennifer Saba NEW YORK (Reuters) – Reddit, a website with a retro-’90s look and space-alien mascot that tracks everything from online news to celebrity QAs, is going after more eyeballs, and advertising, by allowing members of its passionate community to post their own news more quickly and easily. Reddit, majority owned by Conde Nast parent Advanced Publications, last month rolled out a new feature that lets users of the nine-year-old site post live updates, allowing them to report in real time. The live updates allow selected users, dubbed “reporters” by Reddit, to instantly stream unlimited posts during the course of an event such as the conflict in the Ukraine, an earthquake in Los Angeles, or a game played in real time, without having to refresh the page. “Reddit members are doing amazing things with very minimal tools and were hitting some barriers,” said Erik Martin, general manager.

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