By Gerry Shih SAN FRANCISCO (Reuters) – Social news hub Reddit snagged an interview with Barack Obama last year. After years of fitful experiments with paid subscriptions and display advertising, Reddit, with just 28 employees, has begun pouring resources into building an electronic bazaar. If Reddit Gifts, as the burgeoning bazaar is known, brings sustainable profitability, it would mark a turning point for an outfit that has exerted an outsized and sometimes controversial influence on Internet culture yet languished financially. Reddit estimates over 250,000 items have been purchased over the holiday, mostly as part of the 50 or so mostly geek-oriented Secret Santa gift exchanges – where zombie- or fantasy-themed presents, say, change hands – that users have created.
Reddit reaches for profits through a geek-culture bazaar
28
Dec
2013
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