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Report: Less than one percent of mobile gamers responsible for half of all in-app purchases

28
Feb
2014

With the runaway success of Candy Crush Saga, its perfectly natural to wonder just how many people are dropping coin in freemium mobile games. One firms answer, however, might surprise you. A very small number — 0.15 percent, to be exact — of total mobile payers contribute half of monthly in-game revenue, according to in-app marketing company Swrve.

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