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New York City restaurant Eleven Madison Park thinks its the former: maître d Justin Roller extensively Googles everyone who comes into the restaurant in an attempt to discover their birthdays, anniversaries and other information, then uses it to personalize their meal. For example, Roller says he looks for pictures of customers wearing chefs clothing or holding wine glasses, which could clue him in as to whether a chef, sommelier, or serious foodie is coming to dinner, according to an article from Grub Street, New York Magazines food section. Roller gave even more specific examples of how he uses Google to surprise customers: If I find out a guest is from Montana, and I know we have a server from there, well put them together, he told Grub Street.