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Retailers push into crowded mobile payment market

06
Apr
2014

By Emma Thomasson BERLIN (Reuters) – Big retailers are muscling in on the likes of Visa, MasterCard and Google in a fiercely competitive and growing mobile payment market that promises to cut transaction costs and increase customer loyalty. Stores such as British supermarket Tesco and Frances Auchan hope their digital wallets – apps which allow users to pay with their smartphones rather than cash or cards – will also give them more comprehensive data about customers shopping habits than ever before so they can target advertising. They are joining a crowded market – banks, card companies and tech firms like Google and Apple are all entering the mobile payment business, each hoping their app will become the industry standard. The global market for mobile payments is forecast to grow about threefold by 2017 to some $721 billion worth of transactions, with more than 450 million users, according to research firm Gartner.

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