Anders Warming doesn’t like the word “retro.” Ever since taking over as Mini’s chief of design in 2010, Warming has had to wrestle with the term’s meaning and its application to his company’s cars. Lenovo’s Arimasa Naitoh thinks along similar lines. He has led the ThinkPad laptop team ever since its inception in 1992 and remains conscious of the need for “commonality and consistency” between models, so that familiarity with one ThinkPad would make people comfortable with the company’s entire line.
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