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Revealed: All the sneaky tricks King and Rovio use to get you addicted to their games

05
Jun
2014

Do you find yourself playing mobile games like Angry Birds and Candy Crush Saga long after you know you should have stopped? If so, then there may be real scientific explanations for your addiction. The Guardian has an interview with psychologist Dr. Simon Moore and some developers at Lumo Developments in which they all discuss the secret tricks that game developers use to get you hooked on what are surprisingly uncomplicated, low-graphics games. The biggest key for developing an addictive mobile game seems to involve understanding the typical behavior of a mobile gamer and designing a game that revolves around what they want to do and not the other way around. Since smartphone and tablet gamers tend to be “distracted” gamers who

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