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Revenge of the jocks: sports invades tech’s Texas utopia


Even as SXSW has expanded from music, to film, to the startup world, to the eco movement, the show has maintained a consistent theme. The world of SXSW attracts a young, creative, college-educated, liberal-leaning crowd whose interests often bleed over from indie flicks to web design or from music to music streaming apps. But this year, SXSW introduced a new track that seems a bit… out of place. Weve long featured a bit of sports-related programming at SXSW — a few sports films in the film festival and a handful of panels on the interactive side, Rebecca Feferman, head of programming for SXsports, tells The Verge.

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