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Roku not placing all eggs into one box, moves to TV

06
Jan
2014

Roku TVs are coming later this year from several companies including Hisense and TCL, the company announced a few days ahead of CES 2014. Roku seems ready to metaphorically ditch the box by choosing to preload its software on future television sets. However, the company will not stop selling its Roku devices – the company also announced it shipped more than 8 million Roku units to date. Roku’s move to the TV may be a preemptive move against Apple’s rumored TV plans, with the company seeing the Apple TV maker a potential “big competitor” in case it would actually start selling its own TV set. “Our solution would still be licensing the platform to all the other TV makers,” CEO Anthony Wood told re/code,

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