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Roku takes on Chromecast with $49.99 Streaming Stick

05
Mar
2014

Roku’s streaming TV stick is becoming a lot more competitive with the Chromecast. Beginning today, Roku is selling a new version of the Roku Streaming Stick that costs only $49.99, down from an initial selling price of $99.99 for the original model in 2012. While that’s still more expensive than the $35 Chromecast, it’ll include access to a robust lineup of channels and apps, all while Google is still just beginning to build out the Chromecast’s offerings. The Streaming Stick is also taking one other page out of the Chromecast’s book: rather than only needing to be plugged into a TV’s HDMI port, the new stick will also need to be plugged into a TV’s USB port for power.

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