Instead of trying to win the war for controlling your TV, Roku now wants to be your TV. Partnering with TCL and Hisense, Roku will release the Roku TV later this year, which basically takes set-top box software and put it into smart television sets, with some added features to help you manage how you use your TV. According to Jim Funk, Rokus Senior Vice President of Product, the Roku TVs will have a similar UI to the Roku 3, with added controls that the company is hoping will be the easiest way for you to access everything in your TV, including gaming consoles, cable, on-demand movies, and special channels. Rokus getting help with hardware to focus on software
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