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The latest version of Samsungs flagship Galaxy smartphone went on sale worldwide Friday, days after the electronics giant announced it was facing a second consecutive quarter of profit decline. The Galaxy S5 has a lot riding on it to steer the South Korean firms profit-making machine back on track as growth in smartphone sales slows, with mature markets like North America and Europe near saturation. Reviews of the S5 have mostly concluded that it is one of the best high-end smartphones on the market, but there is also a general consensus that it lacks the wow factor needed to differentiate it from its predecessors and competitors. It can swim, but it wont make any waves, was the verdict of the Wall Street Journal, referring to one innovation in the S5s waterproof covering.