The new phone is the first from Samsung to forsake the plastic fantastic styling in favor of a premium metallic look and feel. The Galaxy Alpha was built and designed based on the specific desires of the consumer market, said JK Shin, CEO and Head of IT Mobile Communication at Samsung Electronics. With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device. Its thinner (just 7mm thick) and lighter, yet squarer than Galaxy handsets of old, even the current S5 flagship, and the initial choice of colors also represents a new-found subtlety.
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