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Samsung launches website highlighting ‘meaningful’ design

16
Apr
2014

In the midst of a major copycat lawsuit, Samsung has launched a site that highlights original design from the company. It includes high-level explanations from Samsung designers and guest speakers like the Royal College of Arts Dr. Nick Leon, who helps explain Samsungs Design Identity 3.0. Samsungs newly minted design philosophy can apparently be summarized in three buzzwordy bullet points: Balance of Reason and Feeling, Simplicity with Resonance, and Meaningful Innovation. Samsung envisions a design innovation that can enhance our lives and society for a better future, says the company, explaining what Meaningful Innovation is, Samsung aspires the design that delivers a new ‘meaning’ and ‘delight ‘ to people, which contributes to society by creating sustainable and innovative value.

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