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Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief ‘crazy’

02
Apr
2014

Samsungs Next Big Thing advertising campaign, which frequently cracked fun at people standing in line outside of Apple stores for product launches, drove Apples marketing chief Phil Schiller crazy. Thats according to Samsung, which is in the process of drawing out volumes of internal Apple documents as part of its lawsuit with the company that kicked off this week in a California court. We will show you internal Apple documents, documents that havent been made public before, and showed how Apple was really concerned about competition from Android, and in particular Samsung, John Quinn of law firm Quinn Emanuel Urquhart Sullivan, which is representing Samsung in the trial, told an eight-person jury.

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