Samsungs marketing juggernaut is reaching new heights today with the announcement that Heathrows Terminal 5 will be rebranded for two weeks to promote the companys flagship Galaxy S5 Android phone. Starting on Monday, every area of the terminal will feature the Terminal Samsung Galaxy S5 moniker, with all the signage and digital screens promoting the handset and projecting images of it. Russell Taylor, Samsungs UK marketing VP describes this as a one-off opportunity to push the boundaries like no other brand has been allowed to do before. A Heathrow Airport spokesperson clarifies that Samsung hasnt bought the actual naming rights to the terminal, just an expansive ad campaign to be distributed within it. She says Samsung want to call it Terminal Samsung Galaxy S5 and we are relaxed about that.
Samsung rebranding Heathrow’s busiest hub to ‘Terminal Samsung Galaxy S5’
16
May
2014
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