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Samsung scared to challenge Google, Apple in the U.S.

11
Jan
2014

Even though Samsung will launch its first Tizen smartphones in a few months, the company will not sell them in the U.S. this year, as it isn’t ready to face failure in the region, Samsung U.S. mobile operations director of product marketing told Fierce Wireless in an interview.  “We don’t feel the U.S. is a great test market for those kinds of products,” Bidan said. “The U.S. market is pretty mature. Bringing a new entrant here that doesn’t meet a certain performance bar would be a challenge. Recognizing that, we don’t want to set ourselves up for failure.” The first Tizen smartphone is expected to be unveiled at MWC 2014 with sales to start a month later, although actual release

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