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Samsung wants to dial down mobile marketing for a change

24
Jan
2014

Samsung on Friday told analysts that it plans to cut its mobile marketing this year in order to keep it relative to revenue, Reuters reports, a move which may mark a change from the company’s marketing spending sprees that have significantly surpassed similar efforts from competitors in previous years. “We’ll actively leverage global sports events such as the Sochi (Winter) Olympics and our retail channels… but we will try to raise the efficiency of our marketing spend and lower our overall mobile marketing budget to revenue this year compared with last year,” Samsung senior Vice President Kim Hyunjoon said. The company posted lower than expected profits for the fourth quarter of 2013, even though the whole year brought in record

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