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Samsung’s ads are working, but not as well as it wants

29
Nov
2013

Relentless advertising has helped Samsung take top spot in the global smartphone market, but its also given the company another title: its one of the biggest ad spenders around. According to Reuters, Samsung spends a far larger percentage of its annual revenue on promotion than any of the worlds other top-20 companies by sales. Last year, it reportedly spent $4.3 billion on ads — thoroughly dwarfing Apples spending of just $1 billion — and this year, Samsung is expected to vastly exceed that with spending of around $14 billion on promotion. But Reuters reports that the huge marketing push hasnt necessarily been effective. A number of Samsungs campaigns and promotions have been panned, and they still havent perfectly sold consumers on the image of innovation that its looking for.

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