Relentless advertising has helped Samsung take top spot in the global smartphone market, but its also given the company another title: its one of the biggest ad spenders around. According to Reuters, Samsung spends a far larger percentage of its annual revenue on promotion than any of the worlds other top-20 companies by sales. Last year, it reportedly spent $4.3 billion on ads — thoroughly dwarfing Apples spending of just $1 billion — and this year, Samsung is expected to vastly exceed that with spending of around $14 billion on promotion. But Reuters reports that the huge marketing push hasnt necessarily been effective. A number of Samsungs campaigns and promotions have been panned, and they still havent perfectly sold consumers on the image of innovation that its looking for.