I came, I saw, and I still dont know what Samsung has conquered. Samsungs massive new prototype TV takes pride of place in the entryway to the companys grand IFA venue. Both Samsung and LG would argue that the point of bendable TVs is to have flexibility and not have to choose, but I struggle to see the need for choice at all. Whereas a flat TV can be likened to a window in your house, theres no easy analog in daily life to the curved display.