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Samsung’s new iPhone-bashing ad is more true than Apple wants to admit

04
Jul
2014

Bashing the iPhone has been good business for Samsung, which has regularly run hugely successful ad campaigns that roast iPhone fans for being mindless sheep. Not one to mess with a winning formula, Samsung is at it again with a new ad called “Wall Huggers” that ridicules the iPhone’s inferior battery power and shows several iPhone fans sitting by walls at an airport to make sure that their devices don’t quickly get drained of battery life. Unfortunately for Apple, there’s a good deal of truth to this. Over the last year, multiple battery test studies from PCMag, Which? and LaptopMag have all found that flagship phones from Samsung and HTC get significantly higher overall battery life than the iPhone. In fact, looking at

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