The Latest in IT Security

Samsung’s ‘Next Big Thing’ ads really got under Apple’s skin

02
Apr
2014

In addition to becoming viral on the web, Samsung’s “Next Big Thing” ads that make fun of Apple’s products and its customers apparently had a second important effect – they really bothered the iPhone maker. During the second day of the second Apple vs Samsung trial in the U.S., Samsung’s attorney John Quinn revealed that the ad campaign that mocked Apple innovation did not go unnoticed in Cupertino, The Verge reports, driving Apple’s marketing department “crazy.” “We will show you internal Apple documents, documents that haven’t been made public before, and showed how Apple was really concerned about competition from Android, and in particular Samsung,” Quinn said. “This new, edgy marketing strategy … it drove Apple crazy.” Quinn shared with the court

Tags:  
Comments are closed.

Categories

TUESDAY, DECEMBER 10, 2019
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments