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Samsung’s ‘Next Big Thing’ ads really got under Apple’s skin


In addition to becoming viral on the web, Samsung’s “Next Big Thing” ads that make fun of Apple’s products and its customers apparently had a second important effect – they really bothered the iPhone maker. During the second day of the second Apple vs Samsung trial in the U.S., Samsung’s attorney John Quinn revealed that the ad campaign that mocked Apple innovation did not go unnoticed in Cupertino, The Verge reports, driving Apple’s marketing department “crazy.” “We will show you internal Apple documents, documents that haven’t been made public before, and showed how Apple was really concerned about competition from Android, and in particular Samsung,” Quinn said. “This new, edgy marketing strategy … it drove Apple crazy.” Quinn shared with the court

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