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Samsung’s smartphone saturation strategy stumbles

08
Jul
2014

Famed for its ability to fill every conceivable niche in the smartphone market, Samsung is today showing some signs of competitive pressure. The company cautiously expects a more positive outlook in the third quarter. Aside from the improving strength of the Korean won making exports harder, Samsung identifies a drop in demand for its phones in Europe and China alongside generally sluggish sales of its tablets. The Chinese market, in particular, is proving a challenge for Samsung as local competitors like the rapidly growing Xiaomi are outselling the Korean giant.

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